Social media has become an obvious part of modern life, and the number of users who use social media daily increases every day. The 2010s changed the internet in ways that look like impossible at the time. Big players in social media today are Facebook, Twitter, LinkedIn, Instagram, Snapchat and TikTok.

In today’s world, only Facebook has over 1.5 billion monthly users that use different services on the platform. It is something that affects both casual users and businesses alike.

Number of social network users worldwide from 2010 to 2021 (in billions) (Source: statista)

Paul and his older brother Logan started their online presence in 2013 with video app Vine. Paul said in an interview.

”I would say my whole entire career has kind of grown with the growth of internet culture,”

About fast changing social networks he says:

“It’s just crazy to see how fast everything changes and moves, and growing up in it has been crazy.”

Justine Ezarik, 35, has been making videos since 2006 and largely makes tech-related content.

Ezarik’s content has been viewed over a billion times, and she said the biggest change she noticed since 2010s is the ease with which content is made.

There are universal truths about social media that made it so insanely popular. Here are five of those traits.

With social media, you can unexpectedly get in touch with lost friends; meet new people from just a mobile phone in hand. It is truly remarkable how connected we all are because of these platforms.

Social media apps are so easy to use and navigate that from teenagers to grandparents have figured out how to use them. For example, Instagram post generator provides templates to create posts on social media on the go.

On top of all, most of the social media is “free” to use. Every one try it once that is why they are so popular.

Social media offers new job opportunities, business exposure, marketing and advertising avenues. Businesses can utilize targeted options to reach the exact segment of society they are seeking.