In China, LinkedIn must beat local rivals, win over ‘loser’

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    Technology News

    The logo for LinkedIn Corporation, a social networking networking website for people in professional occupations, is shown in Mountain ViewBy Paul Carsten BEIJING (Reuters) – After taking a social media drubbing in the West for accepting self-censorship in China, jobs networking site LinkedIn Corp faces bigger obstacles to growth in a market it is counting on – local rivals and a unique workforce mindset. LinkedIn is intent on making the kind of breakthrough in China that eluded Internet giants like Google Inc, Yahoo Inc and Inc. To do that, beyond coping with censorship, it must match big domestic players, already tuned into a generation of self-styled Internet “losers” with their own, irreverent take on corporate culture. Earlier this month, the West's most popular online career network censored posts from users in China marking 25 years since Beijing's crackdown on pro-democracy activists in Tiananmen Square. If that earned LinkedIn scorn on Western social media, it passed largely unnoticed within mainland China, and Wall Street investors were unmoved.

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