Amazon unveils 3D ‘Fire’ phone

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    Technology News

    Amazon CEO Jeff Bezos shows off his company's new smartphone, the Fire Phone, in Seattle, WashingtonBy Deepa Seetharaman SEATTLE (Reuters) – Inc's new cellphone seeks to offer shoppers instant gratification by recognizing thousands of products, television shows and songs and allowing users to immediately buy them – on the e-commerce giant's own site, of course. The smartphone, which joins Amazon's “Fire” lineup of tablets and streaming devices, aims to stand out in a crowded field dominated by Apple Inc and Samsung Electronics . But it's unclear how the phone's “Firefly” image- and audio-recognition feature or its much-touted 3D-perspectives will work in the real world, or how fickle consumers may respond to Amazon's latest bid to eliminate barriers to its core online retail business. If the device recognizes it, the user can buy it on Amazon, if it's sold there.

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