Twitter sharpens ad targeting by sifting through tweets

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    Anonymous

    Technology News

    An illustration picture shows the logo of the Website Twitter on an Ipad, in BordeauxBy Gerry Shih SAN FRANCISCO (Reuters) – Twitter Inc on Wednesday unveiled a new tool that allows marketers to disseminate targeted messages based on the content of users' tweets, a technology that could help elevate Twitter's effectiveness as an advertiser to a rarefied level demonstrated only by digital advertising leaders like Google Inc. Twitter's advertising business is relatively modest and is likely to generate 2013 global revenue of under $600 million, according to the consultancy eMarketer. …


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